Course

Course Summary
Credit Type:
Course
ACE ID:
WALM-0135
Organization:
Walmart Stores, Inc.
Location:
Classroom-based
Length:
8 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Produce Marketing
Description

Objective:

The course objective is to enable students to focus on branding strategies for the produce industry and how the entire industry has changed due to the demands of the more health conscious individual. We will explore Genetically Modified Organisms (GMOs), organic foods, the demand for locally grown food and the effects on branding strategy.

Learning Outcomes:

  • Discuss branding for tradition produce markets versus the organic produce markets
  • Describe the role of food labeling, Genetically Modified Organisms and obstacles for branding strategy
  • Examine the role of Genetically Modified Organisms and organic foods on branding strategy
  • Discuss how the demand for locally grown foods has changed branding strategy for the produce industry
  • Discuss organic and non-non organic foods and how it changed the way produce is branded

General Topics:

  • Branding and marketing for organic and traditional products
  • Green marketing and sustainable branding
  • Organic produce marketing
  • Organic food markets, challenges, and opportunities
  • Genetically modified organisms (GMO) free and organic segregation
  • GMO labeling
  • Marketing of local foods
  • The perception of local and organic foods
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training
  • Discussion
  • Practical Exercises

Methods of Assessment:

  • Performance Rubrics (Checklists)
  • Quizzes
  • Written Papers

Minimum Passing Score:

75%
Supplemental Materials