Course

Course Summary
Credit Type:
Course
ACE ID:
WALM-0095
Organization:
Walmart Stores, Inc.
Location:
Classroom-based
Length:
8 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 2 Introduction to Product Management
Description

Objective:

The course objective is to provide students with foundation of new product development skills to include the stages of product development, opportunity analysis, and idea generation. Additionally, students will explore financing options, intellectual property issues, and methods for prototype creation. Students will also examine the new product launch processes with the 4 P's (product, price, place, and promotion) in mind.

Learning Outcomes:

  • Outline the stages of new product development to include the early processes of opportunity analysis and idea generation
  • Discuss the financial and legal implications of new product development
  • Examine methods for prototype creation and managing product development
  • Create a new product launch strategy considering the 4 P's of marketing: product, price, place, and promotion

General Topics:

  • Stages of product development
  • Opportunity analysis and idea generation
  • Financial and legal implications of new product development
  • New product launch strategies
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training
  • Discussion

Methods of Assessment:

  • Examinations
  • Written Papers

Minimum Passing Score:

75%
Supplemental Materials