Course

Course Summary
Credit Type:
Course
ACE ID:
WALM-0093
Organization:
Walmart Stores, Inc.
Location:
Classroom-based
Length:
8 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 2 Principles Of Marketing
Description

Objective:

The course objective is to introduce students to the basic marketing principles and concepts. The course will place emphasis on the development of marketing strategy and the major components of the marketing mix (product, price, place, and promotion). In addition, the course will review the customer behavior characteristics that affect marketing, and it will highlight the integration of marketing with other functions in a business organization.

Learning Outcomes:

  • Explain at least five factors that affect products in the marketing mix
  • Explain the steps of the marketing research process
  • Explain how social media is used to promote products and services
  • Describe four factors that affect the buyer decision process
  • Discuss the role branding, packaging, and labeling play in strategic marketing
  • Identify the advantages and disadvantages of using multiple channels
  • Compare and contrast four promotional strategies
  • Describe at least five factors that affect pricing decisions, strategies, and approaches

General Topics:

  • Introduction to marketing
  • Understanding the buyer decision process
  • Branding, packaging, and labeling in strategic marketing
  • Utilizing multiple channels for marketing
  • Defining the market research process
  • Promotional strategies that marketers use
  • The impact of pricing decisions, strategies and approaches on marketing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Discussion
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Performance Rubrics (Checklists)
  • Quizzes

Minimum Passing Score:

75%
Supplemental Materials