Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: UOPX-0064 Organization's ID: MKT 441 Organization: University of Phoenix Location: Classroom-based Dates Offered: 1/1/1999 - 6/30/2004 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To provide knowledge of basic research methodology applied to marketing issues. Learning Outcomes: Compare primary and secondary research Develop a survey instrument Evaluate the strengths and weaknesses of test marketing Develop a semantic differential, Likert Scale, and one other format questionnaire Discuss the value of market research in the global economy Identify commonly used measurement tools List the variables of attitude measurement and questionnaire design Analyze data collected on an original semantic differential questionnaire Relate sampling procedures to marketin Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Case Studies Classroom Exercise Discussion Learner Presentations Lectures Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Page Content