Course

Course Summary
Credit Type:
Course
ACE ID:
UOPX-0063
Organization's ID:
MKT 450
Organization:
Location:
Classroom-based
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Marketing
Description

Objective:

To provide the conceptual framework for marketing across national borders, as well as marketing within different foreign environments.

Learning Outcomes:

  • Identify the impact of trade barriers on international marketing, and the marketing opportunities and challenges of emerging markets
  • Examine the economic and political factors of emerging markets
  • Examine the impact of political and legal environments on international marketing strategies
  • Analyze internationa
  • Evaluate the advantages and disadvantages of joint ventures and strategic alliances
  • Analyze the cultural dynamics of international markets
  • Compare high- and low-context cultures
Instruction & Assessment

Instructional Strategies:

  • Case Studies
  • Classroom Exercise
  • Discussion
  • Learner Presentations
  • Lectures
Supplemental Materials