Course

Credit Type:
Course
ACE ID:
UPIS-0015
Version:
2
Organization's ID:
Marketing 102
Organization:
UPI Study
Length:
34 hours
Minimum Passing Score:
70
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Principles of Marketing
Description

Objective:

The course objective is to provide students with a comprehensive understanding of core marketing principles and their practical applications in diverse market contexts. Students will explore key marketing philosophies (including production, sales, societal, and market orientations) and learn to apply strategic marketing techniques to identify and sustain competitive advantages. The course also emphasizes ethical considerations, promoting corporate social responsibility and sustainability as essential elements of modern marketing practice.

Learning Outcomes:

  • Analyze ethical considerations and corporate social responsibility (CSR) in marketing by evaluating real-world case studies and their effects on brand trust and customer loyalty.
  • Evaluate global marketing strategies, including the influence of the internet and cross-cultural consumer behavior, to adapt marketing approaches to diverse international markets.
  • Apply core marketing orientations (production, sales, societal, and market) to strategic decision-making aligned with organizational objectives.
  • Develop innovative marketing strategies by leveraging competitive advantage concepts such as cost leadership, product differentiation, and niche targeting.
  • Utilize AI-driven marketing tools to enhance predictive analytics, customer personalization, and real-time strategy optimization in response to evolving consumer behaviors.

General Topics:

  • Introduction to Marketing
  • Understanding and Approaching the Market
  • Understanding the Marketing Environment
  • Understanding Buyer Behavior
  • External Considerations in Marketing
  • Marketing in Global Markets
  • Introducing and Managing the Product
  • Communicating to Mass Markets
  • Pricing the Product
  • Channel Concepts: Distributing the Product
  • Leveraging Social Media for Marketing
  • AI in Marketing
Instruction & Assessment

Instructional Strategies:

  • Case Studies
  • Computer Based Training
  • Lectures

Methods of Assessment:

  • Examinations
  • Quizzes
  • Written Papers
Supplemental Materials
Equivalencies