Course

Objective:

Learning Outcomes:

• define retail merchandising operations and explain how it directly impacts a retailer's competitiveness and profitability
• identify the many factors that motivate customers to purchase goods, and how design, presentation, aesthetics, and service impacts their purchasing decision
• differentiate between the various retail store types, channel types, and offerings available to retail organizations
• explain how merchandising operations are executed in retail organizations and how it impacts profit margin
• explain how merchandise is obtained and managed, its movement through the supply chain, how it is merchandised on the sales floor, and how technology helps tracks inventory
• recall basic retail marketing and communication concepts, the impact that branding has on marketing, how to use marketing information to enhance sales, how to identify a target market, and how to create a marketing plan

General Topics: