Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0149 Organization's ID: Marketing 306 Organization: Study.com, LLC Location: Online Length: 40 hours and 17 weeks Dates Offered: 4/1/2024 - 3/31/2027 4/1/2021 - 3/31/2024 2/1/2018 - 3/31/2021 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Sales Management Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to describe and evaluate sales strategies, sales planning methods, sales force management approaches, and customer relationship management technologies. Learning Outcomes: apply strategies for establishing mutually satisfactory long-term partnerships with customers evaluate buyer attributes and behaviors that influence the business-to-consumer and business-to-business buying process utilize customer acquisition management skills; develop winning sales pitches and approaches leading to successfully closing the sale analyze solutions available for customer relationship management; develop prospecting and forecasting plans demonstrate self-management practices that are essential in developing sales opportunities evaluate sales behaviors to maintain high ethical standards General Topics: Selling to Businesses & Consumers Consumer Buying Behavior & Influences Business Buying Behavior & Influences Post-Sale Customer Relationship Management Communication Skills for Selling Sales Forecasts & Budgets Sales Force Management The Sales Planning Process Selling Strategies Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Quizzes Written Papers Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC Accounting 101: Financial Accounting (SDCM-0075) Accounting 102: Introduction to Managerial Accounting (SDCM-0076) Accounting 201: Intermediate Financial Accounting I (SDCM-0124) Accounting 202: Intermediate Accounting II (SDCM-0152) Accounting 301: Applied Managerial Accounting (SDCM-0077) Accounting 302: Advanced Accounting (SDCM-0078) Accounting 303: Cost Accounting (SDCM-0105) Analytics 103: Intro to Relational Databases & SQL (SDCM-0240) Art 103: History of Western Art I (SDCM-0167) Art 104: History of Western Art II (SDCM-0168) View All Courses Page Content