Course

Course Summary
Credit Type:
Course
ACE ID:
SDCM-0107
Organization's ID:
Hospitality 301
Organization:
Study.com, LLC
Location:
Online
Length:
Self-paced. 12 weeks (40 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Hospitality Marketing
Description

Objective:

The course objective is to give students a deeper understanding of the role marketing plays in the hospitality industry. Students should be able to demonstrate knowledge of marketing strategies and processes, such as analysis of consumer behavior, advertising campaigns, and marketing channels.

Learning Outcomes:

  • Appraise current trends and impacts on the hospitality industry, including technology, consumer behavior, international travel and tourism, political, social and economic trends, and quick service and limited service restaurants
  • Explain and describe advertising and its functions within hospitality, as well as different advertising strategies and approaches
  • Perform market research within the hospitality industry, including using management information systems, different approaches and designs to research studies, as well as issues within data collection and ethics while researching
  • Evaluate the markets and market segments in the hospitality and tourism industries and how to target those segments, including pricing, brand establishment, marketing strategies, and positioning strategies
  • Recommend effective marketing strategies, including using different marketing channels, niche strategy, relationship marketing and global marketing
  • Assess the role that public relations play in the hospitality industry including press releases and relations, crisis management, and corporate communication
  • Analyze the concept of personal selling and relate the steps and different methods involved in the selling process within the hospitality industry

General Topics:

  • Basics of hospitality marketing
  • Hospitality industry trends
  • Hospitality marketing research
  • Consumer behavior in the hospitality industry
  • Hospitality market segmentation
  • Pricing for the hospitality industry
  • Hospitality marketing channels
  • Hospitality marketing strategies
  • Advertising for hospitality
  • Hospitality industry and public relations
  • Selling for the hospitality industry
  • Hospitality marketing and technology
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Case Studies
  • Examinations
  • Quizzes
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials