Course

Course Summary
Credit Type:
Course
ACE ID:
SDCM-0150
Organization's ID:
Marketing 302
Organization:
Location:
Online
Length:
40 hours and 9 weeks
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Marketing
Description

Objective:

The course objective is for students to understand and analyze the psychological, economic and behavior elements that influence consumers' purchasing behavior and financial decision-making.

Learning Outcomes:

  • illustrate how consumer behavior affects the marketing process
  • compare and contrast the different psychological processes that influence consumer behavior
  • illustrate how marketers apply behavioral theories to influence consumers
  • evaluate the effects of economics on consumer behavior
  • analyze the effects of heuristics on the behavior of consumers
  • compare and contrast research methodologies used to analyze consumers and their behaviors
  • illustrate the stages of the consumer decision-making process

General Topics:

  • Consumer behavior fundamentals the buying behavior of a consumer microeconomics behavioral economics and heuristics in consumer behavior experiential consumption and financial decision-making
  • Price psychology and customer satisfaction market research pertaining to consumer behavior factors that influence consumer behavior
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Examinations
  • Other
  • Quizzes
  • Written Papers
  • Proctored Final Exam

Minimum Passing Score:

70%
Supplemental Materials