Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0150 Organization's ID: Marketing 302 Organization: Study.com, LLC Location: Online Length: 40 hours and 9 weeks Dates Offered: 11/1/2023 - 10/31/2026 3/1/2021 - 2/29/2024 3/1/2021 - 10/31/2023 2/1/2018 - 2/28/2021 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is for students to understand and analyze the psychological, economic and behavior elements that influence consumers' purchasing behavior and financial decision-making. Learning Outcomes: illustrate how consumer behavior affects the marketing process compare and contrast the different psychological processes that influence consumer behavior illustrate how marketers apply behavioral theories to influence consumers evaluate the effects of economics on consumer behavior analyze the effects of heuristics on the behavior of consumers compare and contrast research methodologies used to analyze consumers and their behaviors illustrate the stages of the consumer decision-making process General Topics: Consumer behavior fundamentals the buying behavior of a consumer microeconomics behavioral economics and heuristics in consumer behavior experiential consumption and financial decision-making Price psychology and customer satisfaction market research pertaining to consumer behavior factors that influence consumer behavior Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Other Quizzes Written Papers Proctored Final Exam Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC Accounting 101: Financial Accounting (SDCM-0075) Accounting 102: Introduction to Managerial Accounting (SDCM-0076) Accounting 201: Intermediate Financial Accounting I (SDCM-0124) Accounting 202: Intermediate Accounting II (SDCM-0152) Accounting 301: Applied Managerial Accounting (SDCM-0077) Accounting 302: Advanced Accounting (SDCM-0078) Accounting 303: Cost Accounting (SDCM-0105) Analytics 103: Intro to Relational Databases & SQL (SDCM-0240) Art 103: History of Western Art I (SDCM-0167) Art 104: History of Western Art II (SDCM-0168) View All Courses Page Content