Course Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0007 Version: 5 Organization's ID: Business 102 Organization: Study.com, LLC Location: Online Length: 22 hours for 6 weeks Minimum Passing Score: 70 ACE Credit Recommendation Period: 7/1/2025 - 6/30/2028 7/1/2022 - 6/30/2025 7/1/2019 - 6/30/2022 4/1/2016 - 6/30/2019 8/1/2014 - 3/31/2016 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Principles of Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to examine the principles of marketing, including marketing philosophies, research, marketing channels, consumer behavior theory, and pricing strategy. Learning Outcomes: Explain key marketing principles and philosophies such as the 4Ps and market and sales orientation Identify ways marketers establish and assess competitive advantage Describe key elements of global marketing and identify potential challenges with marketing abroad Explain consumer behavior theory and steps in the decision-making process of buyers Compare and contrast business marketing and consumer marketing Describe key stages of a typical product life cycle and their sequence Distinguish between services and goods Differentiate between promotion, advertising, and public relations Contrast relationship selling techniques with conventional sales methods General Topics: Marketing Philosophies and Ethics Competitive Advantage The Marketing Environment International Marketplace Consumer Decision Making Business Marketing and Marketing Research Segmentation and Product Marketing Managing a Product and Retailing Services Marketing, Marketing Channels & Supply Chain Management Promotion, Advertising and Public Relations Selling and Pricing Strategy Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Other Quizzes Chapter Tests; Final Exam Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Equivalencies Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC View All Courses College Credit Opportunities Page Content