Course

Credit Type:
Course
ACE ID:
SDCM-0084
Version:
3
Organization's ID:
Business 121
Organization:
Location:
Online
Length:
16 weeks (35 hours)
Minimum Passing Score:
70
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Management
Description

Objective:

This course gives students a thorough introduction to the concept, considerations, and practices of entrepreneurship by covering topics such as business opportunities, finance, planning, ethics, and risk-taking.

Learning Outcomes:

  • explain what entrepreneurs are and their shared skills and personal characteristics
  • describe the different methods for delivering a product or service to market
  • describe the key ethical and legal considerations for entrepreneurs
  • understand how to think like an entrepreneur and how to translate a personal vision into a business vision
  • describe how to identify opportunities and how to identify the best fit customer for a product or service
  • summarize the basic steps to starting your own business by developing a business identity and methods to deliver a product or service to the market
  • understand the role of a business plan through the use of value proposition and the business model canvas
  • identify the range of marketing options available to an entrepreneur from advertising, networking, word of mouth and online marketing
  • identify the environmental trends that are instrumental in creating business opportunities
  • compare and analyze the methods used for sustained growth in a business

General Topics:

  • Entrepreneurship in the economy
  • Business basics for entrepreneurs
  • Types of business structures
  • Teams in business
  • Starting a business overview
  • Understanding customers as a new business
  • Business plans for entrepreneurs
  • Business pitches for entrepreneurs
  • Business financing for entrepreneurs
  • Dynamic business environments
  • Growth and opportunity for entrepreneurs
  • Marketing and sales strategies
  • Overview of business ethics
  • Understanding business taxes
  • Financial planning for entrepreneurs
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials

Methods of Assessment:

  • Quizzes
Supplemental Materials
Equivalencies