Course

Credit Type:
Course
ACE ID:
SDCM-0139
Version:
4
Organization's ID:
Business 202
Organization:
Location:
Online
Length:
19 weeks (44 hours)
Minimum Passing Score:
70
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to E-Commerce
Description

Objective:

The course objective is for learners to be able to explain key e-commerce concepts and infrastructure and analyze how e-commerce shapes digital business models, online marketing strategies, and legal, ethical, and security issues.

Learning Outcomes:

  • Explain the fundamental concepts of electronic commerce, its historical evolution, and impact on business.
  • Explain the technological infrastructure that supports electronic commerce, including hardware, software, networks, and databases.
  • Compare major e-commerce models (Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and E-Government).
  • Compare digital marketing strategies used in e-commerce, including online promotion, social media, and customer engagement techniques.
  • Analyze the impact of electronic commerce on business models, strategies, and online retail practices.
  • Analyze the legal, ethical, privacy, and security issues that impact electronic commerce.

General Topics:

  • Origin of E-Commerce
  • Technological Foundations of E-Commerce
  • E-Commerce Software and Applications
  • Online Retailing
  • Selling to Consumers Online
  • Selling to Businesses Online
  • Revenue in E-Commerce
  • Online Marketing Foundations
  • Social Media and Emerging Marketing Technologies
  • Payment Systems for E-Commerce
  • Cybersecurity Threats and Risk Management
  • Information Security Governance
  • Consumer Protection and Trade Law
  • Intellectual Property, Liability, and Marketing Compliance
  • Ethical Conduct and Privacy in E-Commerce
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Project-based Instruction

Methods of Assessment:

  • Examinations
  • Quizzes
  • Written Papers
Supplemental Materials
Equivalencies