Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SDCM-0143 Organization's ID: Business 327 Organization: Study.com, LLC Location: Online Length: 44 hours and 19 weeks Dates Offered: 4/1/2024 - 3/31/2027 4/1/2021 - 3/31/2024 2/1/2018 - 3/31/2021 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Retail Management Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is for students to understand and be able to explain a wide range of retail concepts, including retail opportunity, competitive advantage, market growth, digital marketing, retail planning, and retail performance evaluation. Learning Outcomes: analyze the importance of strategy in the retail organization evaluate the various strategies that will increase return on investment in the retail organization compare and contrast the strategic roles that planning, organizing, directing, leading, controlling, and technology have in the successful retail organization; measure consumer behaviors to determine how the retail strategy impacts purchasing decisions devise retail strategies for new market entry, growth markets, mature markets, and declining markets; critique the strategic retail plan to determine competitive advantages. General Topics: Introduction to Retail Strategy Understanding Retail Opportunities Market Knowledge & Forecasting Retail Strategy & Attractive Market Segments Creating a Competitive Advantage New Market Entry Strategies Growth, Mature & Declining Markets Marketing Strategies & Digital Marketing Retail Strategy & Consumer Behavior Strategic Retail Planning Evaluating Retail Performance Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Methods of Assessment: Examinations Performance Rubrics (Checklists) Presentations Quizzes Written Papers Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Study.com, LLC Accounting 101: Financial Accounting (SDCM-0075) Accounting 102: Introduction to Managerial Accounting (SDCM-0076) Accounting 201: Intermediate Financial Accounting I (SDCM-0124) Accounting 202: Intermediate Accounting II (SDCM-0152) Accounting 301: Applied Managerial Accounting (SDCM-0077) Accounting 302: Advanced Accounting (SDCM-0078) Accounting 303: Cost Accounting (SDCM-0105) Analytics 103: Intro to Relational Databases & SQL (SDCM-0240) Art 103: History of Western Art I (SDCM-0167) Art 104: History of Western Art II (SDCM-0168) View All Courses Page Content