Course

Credit Type:
Course
ACE ID:
OOSL-0124
Version:
1
Organization's ID:
BUS102
Organization:
StraighterLine
Location:
Online
Length:
Self-paced. 14 weeks (75 hours)
Minimum Passing Score:
70
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Marketing
Description

Objective:

The course objective is to provide an introduction to the field of marketing, emphasizing the role of marketing in the modern business environment. Drawing from the McGraw Hill textbook Marketing: Because Everyone is a Marketer, students will explore core marketing principles, consumer behavior, branding, digital marketing, and strategic decision-making. The course uses real-world examples, case studies, and marketing simulations to help students think like marketers and apply theoretical concepts in practical contexts.

Learning Outcomes:

  • Define marketing and explain its role in creating value for customers and society
  • Understand the importance of marketing in various career paths and personal branding.
  • Discuss the importance of strategic planning in marketing
  • Understand the product life cycle and its implications for marketing strategy
  • Identify criteria for effective segmentation and methods for targeting specific market segments
  • Analyze the effectiveness of various promotional tools in reaching target audiences.​
  • Understand different pricing strategies and their applications
  • Analyze the benefits and challenges of digital marketing strategies
  • Explain the concept of CRM and its role in building customer loyalty
  • Understand the principles of sustainable marketing practices

General Topics:

  • Checkpoint 1: Why Marketing Matters to You Checkpoint 2: Strategic Planning Checkpoint 3: Product Development Checkpoint 4: Segmentation, Targeting, and Positioning (STP) Checkpoint 5: Promotional Strategies Checkpoint 6: Personal Selling Checkpoint 7: Pricing Checkpoint 8: Retailing Checkpoint 9: Digital and Social Media Marketing Checkpoint 10: Branding Checkpoint 11: Customer Relationship Management (CRM) Checkpoint 12: Social Responsibility and Sustainability
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Examinations
  • Presentations
  • Quizzes
  • Written Papers
Supplemental Materials
Equivalencies

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