Course

Course Summary
Credit Type:
Course
ACE ID:
SAYA-0027
Organization's ID:
BUS210
Organization:
Location:
Classroom-based
Length:
42.66 hours
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Business Communication
Description

Objective:

The course objective is to provide an examination of effective communication skills as a prerequisite for succeeding in business, with particular attention to communication tools and activities that connect people within and beyond the organization.

Learning Outcomes:

  • Apply theories and observations of verbal communication to real-world communication challenges
  • Create business presentations that use verbal and nonverbal communication techniques effectively
  • Explain the importance of effective intrapersonal and interpersonal communication in business environments
  • Prepare a crisis communication plan and know how to give and receive negative news
  • Explain why effective communication is important in a corporate environment
  • Analyze yourself and your audience using what you know about perception
  • Develop self-correcting presentation strategies to lessen anxiety and build self-confidence
  • Critique common formats of written business communication by recognizing standard and nonstandard elements in examples of each format
  • Recognize the impact of cultural differences on effective communication and understand the steps to becoming acculturated for international assignments
  • Solve problems and run productive meetings by understanding groups, teams, and leadership

General Topics:

  • Introduction to business communication
  • Delivering your message
  • Understanding your audience
  • Effective business writing
  • Developing and delivering effective business presentations
  • Negative news and crisis communication
  • Intrapersonal and interpersonal business communication
  • Intercultural and international business communication
  • Group communication, teamwork, and leadership
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Examinations

Minimum Passing Score:

70%
Supplemental Materials