Course

Course Summary
Credit Type:
Course
ACE ID:
SAYA-0020
Organization's ID:
BUS101
Organization:
Location:
Classroom-based
Length:
111.5 hours
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Business
Description

Objective:

The course objective is to expose students to business terminology, concepts, and current business issues, with the intent of helping students develop a viable business vocabulary, foster critical and analytical thinking, and refine business decision-making skills.

Learning Outcomes:

  • Explain how economic indicators shape business decisions
  • Describe and analyze the components of the marketing mix (product, price, place, and promotion), and explain how segmentation and research will foster an understanding of consumer behavior
  • Explain the components of a balance sheet and income statement
  • Formulate several financial ratios, and communicate the implications of those ratios for future performance of a company
  • Explain and identify leadership and management skills necessary for a successful business
  • Identify and analyze business cycles
  • Describe the components of a business plan and the purpose of each component
  • Identify the legal forms of business and describe the advantages and disadvantages of each

General Topics:

  • The context of business
  • Entrepreneurship and legal forms of business
  • Marketing
  • Accounting, finance, and banking
  • Management
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Examinations

Minimum Passing Score:

70%
Supplemental Materials