Course Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: SAYA-0023 Version: 3 Organization's ID: BUS203 Organization: Saylor Academy Location: Online Length: Self-Paced (31 hours) Minimum Passing Score: 70 ACE Credit Recommendation Period: 6/1/2025 - 5/31/2028 5/1/2022 - 5/31/2025 6/1/2018 - 4/30/2022 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Principles of Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to provide a detailed introduction to the entire marketing process, identifying a customer base and the range of marketing decisions that an organization must make in order to create value that appeals to consumers. Learning Outcomes: Describe the fundamental marketing concepts and terminology Explain the difference between marketing, advertising, and sales Describe the process of market research Describe the concept of pricing Explain product strategy, including the concepts of product life cycle, positioning, and pricing Define competition and explain competitive analysis Analyze the process of distribution and explain marketing channels Identify the key elements of product promotions Explain how to develop a marketing plan and apply the principles of marketing in creating a marketing plan Explain social media's place in the integrated marketing communications process General Topics: The Definition and Principles of Marketing Segmenting, Targeting, and Positioning Customers and Marketing Research Life Cycles, Offers, Supply Chains, and Pricing Distribution and Promotion Launching a Marketing Campaign Social Media Marketing Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Computer Based Training Discussion Lectures Practical Exercises Methods of Assessment: Examinations Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Equivalencies Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Saylor Academy View All Courses College Credit Opportunities Page Content