Course

Course Summary
Credit Type:
Course
ACE ID:
PLNS-0041
Organization's ID:
PLNS-0041
Organization:
Pearson
Location:
Classroom-based
Length:
12 -- 15 weeks (86 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Business
Description

Objective:

The course objective is to provide students with an overview of business in an increasingly global society serving as an introduction to business terminology, concepts, environments, systems, strategies, and current issues.

Learning Outcomes:

  • Describe the key components of the contemporary U.S and international business environment
  • Describe the role of ethics and social responsibility in the business environment
  • Examine how businesses can be organized and structured
  • Analyze the various functions of and approaches to management
  • Examine the key strategies, tools, and issues involved in business operations
  • Examine the key financial concepts involved in the business enterprise
  • Analyze marketing processes, forces, and issues in a business enterprise

General Topics:

  • The business environment
  • Business ethics and social responsibility
  • New business ventures in the U.S and international markets
  • Managing the business enterprise
  • Managing and motivating employees
  • Marketing processes
  • Product pricing, distribution, and promotion
  • Productivity and quality
  • Information systems and communication technologies
  • Principles of accounting
  • Banking and finance
  • Financial and risk management
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials