Course

Course Summary
Credit Type:
Course
ACE ID:
PLNS-0029
Organization's ID:
PLNS-0029
Organization:
Location:
Classroom-based
Length:
12 -- 15 weeks (95.8 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Entrepreneurship or General Business
Description

Objective:

The course objective is to introduce students to the challenges and opportunities of entrepreneurship. It includes sound academic theory, success stories, case studies, and exercises in critical thinking to help students develop the understanding, skills, and plans needed to start a successful new business.

Learning Outcomes:

  • Create and execute components of a viable business plan
  • Demonstrate management, leadership and communication skills for running and growing a business
  • Design and execute an effective strategy for marketing, customer service, selling, and relationship building
  • Create a plan for researching, securing, and managing the financial aspects of the enterprise
  • Demonstrate techniques for analyzing costs, preparing financial documents, and reporting requirements
  • Devise a plan for business operations that will ensure the business delivers on its promises to customers

General Topics:

  • Entrepreneurship: who excels and what are the essentials
  • Competent leadership: charting the entrepreneurial itinerary
  • Who will be your customers
  • The business plan: documenting the details
  • Operations and financial management: accounting for success
  • The business plan: financial projections
  • Focus on financing strategies
  • The business plan: measurement and review
  • What you need to know to go and grow
  • Leadership: social responsibility and business ethics
  • Long term growth: branding, franchising, and harvesting
  • Ready for tomorrow entrepreneurs
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training

Methods of Assessment:

  • Examinations
  • Quizzes

Minimum Passing Score:

70%
Supplemental Materials