The course objective is for students to explore the Salesforce fundamentals covered in the Customer Relationship Management for Business course from the perspective of a CRM system administrator. They will learn how to conduct the typical job functions of a junior Salesforce administrator, who is responsible for setting up and maintaining an organization's Salesforce instance. Students will explore Salesforce user management, platform customization, and user interface configuration, then get hands-on practice by translating and fulfilling simulated "feature requests" from business users, managers, and other stakeholders. Students will create a custom app to meet a business-specific use case, and also learn how to customize Salesforce reporting tools to address analytical requests.