Course

Course Summary

Credit Type:

Course

ACE ID:

PATH-0002

Organization:

Pathstream

Location:

Online

Length:

144 hours and 5 weeks

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Upper-Division Baccalaureate	3	strategic marketing

Description

Objective:

This course objective is to give the student clearer insight into branding and content strategy. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy and search engine optimization. Students will have the opportunity to practice their writing and communication skills -- both vital skills for digital marketing.

Learning Outcomes:

Understand the fundamentals of consumer psychology and buying motivations.
Understand the process of creating an effective content strategy and communicating it.
Demonstrate the ability to create written copy for marketing content that aligns with a brand and target audience for primary marketing channels.
Understand the principles and best practices of visual design when creating marketing collateral.
Understand introductory concepts of search engine optimization.

General Topics:

Creating a unified content strategy Understanding the foundations of SEO Developing written marketing copy aligned with an overall content strategy Understanding visual design and copy best practices

Instruction & Assessment

Instructional Strategies:

Audio Visual Materials
Case Studies
Coaching/Mentoring
Computer Based Training
Discussion
Laboratory
Learner Presentations
Practical Exercises
Project-based Instruction

Methods of Assessment:

Case Studies
Performance Rubrics (Checklists)
Presentations
Quizzes

Minimum Passing Score:

70%

Supplemental Materials

Other offerings from Pathstream

Salesforce Sales Operations Professional Certificate

(PATH-0022)

View All Courses