Course

Course Summary
Credit Type:
Course
ACE ID:
MNDE-0001
Organization:
Location:
Classroom-based
Length:
35 hours
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 2 business or marketing
Description

Objective:

The course objective is to address strategic issues, marketing methods and tactics, industry terminology, and best practices within digital marketing.

Learning Outcomes:

  • explain the importance of creating a digital marketing strategy in meeting organizational marketing goals
  • explain the purpose and goals of a content marketing plan
  • identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
  • explain the key components of marketing automation
  • indicate how to choose the right mix of mobile marketing channels
  • explain the purpose of paid search (pay-per-click) advertising
  • identifying how SEO fits within traditional communications and marketing roles; define social media, name several platforms, and explain the benefits and drawbacks of using each platform
  • describe the practice of Web Analytics and how Google Analytics is used as a tool in this field

General Topics:

  • Digital marketing strategy
  • Content marketing
  • Social media marketing
  • Marketing automation
  • Web analytics
  • Search engine optimization (SEO)
  • Paid search/pay per click advertising (PPC)
  • Conversion rate optimization
  • Google Analytics
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Examinations

Minimum Passing Score:

70%
Supplemental Materials

Other offerings from MindEdge Learning

(MNDE-0012)
(MNDE-0001)
(MNDE-0005)
(MNDE-0013)
(MNDE-0009)
(MNDE-0011)