This is an associate level exam that covers the foundational advertising concepts on Facebook, Instagram, and Messenger. This exam includes 60 multiple-choice questions.
The skills measured include articulate value of Meta, create and maintain business presence on Meta; understand basic business manager application; create, launch, and measure a basic digital ad campaign for a business's audience; perform basic campaign management
and optimization: shifting budget; pausing campaigns; ad formats and placements; troubleshooting (how to find help and identify resources); split testing; campaign structure (e.g., campaign, ad set, ad); create an appropriate audience for a business: core, custom, lookalike; translate business objectives into advertising objectives; basic understanding of privacy and security; explain the important topics of ad policy (globally applicable topics; top 3-5 that covers 95% of the domain) and the rationale of why they exist; understands Facebook page and Instagram account best practices; understand value prop of the Meta Pixel and SDK; perform a full campaign review that provides campaign optimizations; in-depth understanding and application of best practices; understand how to use Meta Pixel, SDK, and audience
network.