Course

Credit Type:
Course
ACE ID:
MARC-0001
Version:
1
Organization's ID:
MULE
Organization:
Marco's Franchising
Location:
Hybrid
Length:
8 weeks (68 hours)
Minimum Passing Score:
80
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Applied Leadership
Lower-Division Baccalaureate 3 Business Management
Description

Objective:

The course objective is to provide General Managers and Franchisees with three or more stores the leadership skills and tools needed to run multiple stores. This course is a requirement upon approval for a fourth store. Students work to master aspects of becoming a multi-unit leader and address challenges faced when transitioning into multi-unit leadership, from leading others to achieving operational effectiveness of several units.

Learning Outcomes:

  • Identify the stages of leadership
  • Discuss scouting the best teammates to plan for the future
  • Discuss how to implement internal marketing
  • Align strategy with execution
  • Explain what story the profit and loss numbers are telling
  • Describe the four transition phases from Store Manager to MUL
  • Describe how to transition over the first ninety days of operation
  • Demonstrate best practices for implementing continuous improvement
  • Identify challenges of managing direct reports
  • Demonstrate how to coach under pressure
  • Discuss moving forward with feedback
  • Discuss how to implement coaching into one’s leadership style
  • Execute synergy and the strategic mindset
  • Draft a quarterly business plan
  • Discuss planning through the Leader’s Intent Philosophy
  • Explain the Marco’s Leadership Requirements Model
  • Navigate the stressors of leadership (self-care and wellness)
  • Identify tools to better integrate work and personal life
  • Discuss stepping into the role as a Multi-Unit Leader (MUL)
  • Explain what makes a team effective
  • Explain how to coach General Managers to engage others
  • Describe effective marketing strategies
  • Explain how to execute preventive and external marketing
  • Implement coaching to prepare for store visits
  • Implement coaching after a store visit
  • Describe different approaches to giving feedback
  • Describe being a Servant Leader
  • Explain best practices for overcoming adversity
  • Explain how to regulate emotions during stressful situations

General Topics:

  • Leadership development
  • Stepping into the role of a multi-unit leader
  • The stages of leadership
  • Navigating the first 90 days
  • Leading by example every step of the way
  • Leadership styles and effects on others
  • Strategies for making decisions
  • Building and coaching teams
  • Adapting a leadership style for different needs
  • Hiring and keeping the right people
  • Marketing and beyond
  • Stages of customer patronage
  • Strategies for growing a business
  • Preventive, external, and internal marketing
  • Leadership requirements and transition
  • Servant leadership
  • Transitioning into the role of multi-unit operator
  • Handling adversity and stress
  • Overcoming adversity and managing emotions during stressful situations
  • Self-care and wellness
  • Balancing work and personal life
  • Self-care and wellness
  • The power of synergy
  • Strategy and execution
  • Profit and loss analysis
  • Quarterly business plan
  • Coaching and feedback
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Coaching/Mentoring
  • Computer Based Training
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises
  • Project-based Instruction
  • Work-based Learning
  • Performance Rubrics (Checklists)

Methods of Assessment:

  • Examinations
  • Presentations
Supplemental Materials
Equivalencies

Other offerings from Marco's Franchising

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College Credit Opportunities