Course

Course Summary
Credit Type:
Course
ACE ID:
JWMI-0002
Organization's ID:
051
Location:
Classroom-based
Length:
6 weeks (18 -- 24 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Business Management and Strategy or Strategic Management
Description

Objective:

The course objective is to enable students to develop and share a winning strategy using Jack Welch's principles to advance professional and organization success.

Learning Outcomes:

  • Define and understand the core elements of strategy
  • Identify and avoid common obstacles to creating winning strategies
  • Link core capabilities to strategic market advantages
  • Estimate magnitude and impact of proposed value creating activities
  • Evaluate tradeoffs between risks and opportunities
  • Analyze the strengths and weaknesses of current and proposed organizational activities
  • Articulate the key elements of a well-considered winning strategy
  • Develop and understand the core elements of strategy
  • Gather and analyze qualitative and quantitative market intelligence
  • Diagnose organizational skill (aptitude) and will (attitude) with respect to ideas for growth and competition
  • Anticipate obstacles and understand critical path to execution

General Topics:

  • Creating an organizational strategy
  • Understanding the industry
  • Evaluating competition
  • Creatively planning to win
  • Mitigating risk
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials