Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: ICCM-0010 Organization's ID: BUS-102 Organization: InstantCert.com, LLC Location: Classroom-based Length: Self-paced (180 days) Dates Offered: 3/1/2020 - 2/28/2023 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Lower-Division Baccalaureate 3 Principles Of Marketing Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to look at marketing, from both the strategic and tactical aspects that businesses must understand in order to address market concerns. Learning Outcomes: Identify the key marketing philosophies List the options in strategic planning for marketing Define marketing ethics and social responsibility Define the '4 Ps' of marketing and how they work together to build a complete marketing mix Distinguish between the multiple promotion and communications strategies and recognize how to build an integrated message using multiple channels Define marketing Describe strategies for analyzing marketing opportunities Identify product concepts and decisions Recognize placement (distribution) decisions for goods and services, both domestically and internationally Describe the basics of pricing concepts General Topics: An overview of marketing Strategic planning for competitive advantage Ethics and social responsibility The marketing environment Developing a global vision Consumer decision making Business marketing Segmenting and targeting markets Marketing research Product concepts Developing and managing products Services and nonprofit organization marketing Supply chain management and marketing channels Retailing Marketing communications Advertising, public relations, and sales promotion Personal selling and sales management Social media and marketing Pricing concepts Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Audio Visual Materials Computer Based Training Learner Presentations Methods of Assessment: Examinations Quizzes Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from InstantCert.com, LLC Astronomy (ICCM-0002) College Algebra (ICCM-0005) Financial Accounting (ICCM-0006) Introduction to Environmental Science (ICCM-0004) Spanish I (ICCM-0007) View All Courses Page Content