Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: MMWR-0022 Organization: Installation Management Command, G7 Training Division MG Robert M. Joyce School for Family and MWR Location: Classroom-based Length: 80 hours (2 weeks) Dates Offered: 10/1/2003 - 3/31/2012 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 Marketing or Business Administration Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: To provide knowledge, skills and tools to conduct marketing analysis and effective promotion and marketing activities. Learning Outcomes: Describe the characteristics of great customer service Develop a detailed marketing plan Refine a group marketing plan Identify funding, financial management and budgeting processes Delineate automation trends in marketing Resolve customer complaints and conflicts Describe team building techniques Demonstrate effective oral and written communication skills Outline methods of conducting marketing research and analysis Develop promotion strategies Demonstrate techniques of handling difficult people/customers Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Case Studies Discussion Lectures Project-based Instruction Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Installation Management Command, G7 Training Division MG Robert M. Joyce School for Family and MWR Applied Financial Planning (MMWR-0001) Army Commercial Sponsorship and Advertising (MMWR-0044) Business Plan Development (MMWR-0053) Coaching and Management for CYS Training Specialist (MMWR-0051) CYS Program Managers (MMWR-0067) CYS Training Specialist Advanced Course (CTAC) (MMWR-0064) Employee Performance Plans (MMWR-0066) Family and MWR Basic Management Course (MMWR-0030) Family and MWR Budgeting Suite (MMWR-0045) Family and MWR Executive Division Chiefs (MMWR-0065) View All Courses Page Content