Course

Course Summary
Credit Type:
Course
ACE ID:
MMWR-0033
Organization:
Installation Management Command, G7 Training Division MG Robert M. Joyce School for Family and MWR
Location:
Online
Length:
4 days (32 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Marketing
Description

Objective:

The course objective is to learn the composition of a marketing plan by actually writing a real marketing plan for a program.

Learning Outcomes:

  • Conduct a target market analysis and define the target market
  • Analyze marketing's role through a SWOT analysis
  • Apply marketing functions in constructing a marketing plan that builds customer relationships
  • Develop effective marketing and financial goals and objectives
  • Develop operational marketing strategies through an effective marketing mix
  • Develop marketing goals and effective marketing strategies
  • Create a marketing plan

General Topics:

  • Marketing principles
  • Target market
  • Marketing mix
  • Stakeholder analysis
  • Marketing communications
  • Market segmentation
  • SWOT analysis
  • Marketing plans
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Computer Based Training
  • Discussion

Minimum Passing Score:

75%
Supplemental Materials

Other offerings from Installation Management Command, G7 Training Division MG Robert M. Joyce School for Family and MWR

Applied Financial Planning
(MMWR-0001)
Army Commercial Sponsorship and Advertising
(MMWR-0044)
Business Plan Development
(MMWR-0053)
Coaching and Management for CYS Training Specialist
(MMWR-0051)
CYS Program Managers
(MMWR-0067)
CYS Training Specialist Advanced Course (CTAC)
(MMWR-0064)
Employee Performance Plans
(MMWR-0066)
Family and MWR Basic Management Course
(MMWR-0030)
Family and MWR Budgeting Suite
(MMWR-0045)
Family and MWR Executive Division Chiefs
(MMWR-0065)
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