Course

Credit Type:
Course
ACE ID:
MMWR-0053
Version:
5
Organization:
Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy
Location:
Hybrid
Length:
20 hours (8 weeks)
Minimum Passing Score:
75
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Business Administration
Description

Objective:

The course objective is for students to develop a comprehensive Business Plan for their Family and MWR program/activity based upon emerging customer and market needs. Students consider financial planning, installation business environment, and market analysis.

Learning Outcomes:

  • Develop a comprehensive Business Plan for their Family and MWR program/activity based upon emerging customer and market needs. Students consider financial planning, installation business environment, and market analysis.
  • Identify business plan fundamentals. -Review the purpose of a business plan. -Label the common sections included in a traditional business plan. -Recognize 4 independent factors critical to a business plan.
  • Develop the foundation of your business. -List the mission statement of your local installation. -Establish the purpose of your business. -Generate a vision statement.
  • Examine the context of your business. -Identify external impacts to the business. -Compare your business against two competitors. -Design your market advantage. -Distinguish target customers from eligible customers.
  • Create an opportunity. -Categorize market research into a SWOT chart. -Analyze the completed SWOT chart. -Formulate business goals with objectives.
  • Align the people to the opportunity. -Examine the qualifications and expertise of the team. -Illustrate the value of your team. -Propose staffing adjustments that respond to the opportunity.
  • Assess the Risk and Reward. -Forecast key assumptions and impacts. -Prioritize capital requirements. -Estimate the break-even point. -Justify the investment. -Develop an action plan. -Predict risks and potential outcomes.
  • Write a comprehensive business plan. -Compose an Executive Summary. -Curate journal data into business plan template. -Recommend your business plan for approval.

General Topics:

  • Mission, Purpose and Vision
  • Economic and Industrial Trends
  • Local Market Benchmarking
  • Strategic Guidance
  • Competitive Analysis
  • Market Advantage
  • Target Market
  • Consumer Behavior
  • SWOT
  • Goals and Objectives
  • Management Summary
  • Staffing Summary
  • Assumptions and Impacts
  • Capital Requirements
  • Break-even Analysis
  • Financial Narrative
  • Action Plan
  • Contingency Plan
  • EXIT Contingency
  • Executive Summary
  • Business Plan Writing
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training
  • Practical Exercises
  • Project-based Instruction

Methods of Assessment:

  • Performance Rubrics (Checklists)
  • Written Papers
Supplemental Materials
Equivalencies

Other offerings from Installation Management Command, G7 Training Division, MG Robert M. Joyce MWR Academy

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