Course

Objective:

Learning Outcomes:

• Given a wide-range of programming methodologies, select the best approach or approaches for purpose-driven programming. ◦Recognize differing perceptions and definitions of "program", "programming," "activity", "events" and "special events." ◦Apply Maslow's hierarchy of needs to programming. ◦Apply the traditional recreation and programming model to FMWR programming. ◦Apply modern programming models, such as the Experience Economy, the Disney Approach, and Daniel Pink's A Whole New Mind to FMWR programming. ◦Apply the "Benefits-based approach to Recreation" to FMWR programming.
• Given the indicators of Demographics, customer wants and needs, and industry trends, develop market-driven programming. ◦Recognize the importance of needs assessments, and compare the advantages and limitations of several needs assessment tools. ◦Analyze the elements and characteristics of a successful focus group. ◦Compare/contrast common traits of and key differences between the four different generations (Veterans, Baby Boomers, Generation X, Nexters). ◦Apply generational differences in FMWR program/activity/event offerings. ◦Review programming and event trends designed and provided by the FMWRC Events Division. ◦Review external trends in new, hot, exciting programming and events.
• Apply traditional project management methods to programs and events. ◦Write effective and appropriate goals and SMART objectives (specific, measurable, attainable, realistic, and timely). ◦Formulate milestones for events. ◦Formulate timelines for tasks and action steps necessary to achieve milestones. ◦Determine what resources are needed for a program/activity/event. ◦Recognize the value of the FEMA Event Planning job aid. ◦Conduct an IPR using issues identified in the FEMA guide. ◦Identify elements to be included in After Action Reports.
• Create new opportunities for forging internal and external partnerships to improve programming. ◦Design programs that incorporate internal and external partnerships. ◦Apply the NERV (needs, expectation, rights, values) model to improve partnership effectiveness. ◦Determine who the stakeholders are for activities, programs, and events.
• Evaluate risk factors that affect program success. ◦Determine feasibility of conducting a program or event. ◦Complete a break-even analysis for an FMWR special event. ◦Assess risks associated with programs and events, and develop strategies to mitigate those risks. ◦Given a worst case scenario (terrorist actions, disasters, etc.), reflect on possible courses of actions to take while running an event. ◦Identify the FMWRC RIMP Insurance Program as a means to mitigate risk associated with events.
• Leverage the power of team dynamics and diversity to achieve innovation. ◦Recognize stages of group development. ◦Identify characteristics of effective work teams. ◦Recognize the role of teams and diversity in innovation. ◦Describe the nine team role types from the Belbin Team Roles Theory. ◦Review and interpret individual self-reports from the Belbin assessment. ◦Analyze composition of teams according to the Belbin, with a view to the group's strengths and weaknesses in innovation style.
• Apply creative thinking techniques to innovative programming design and explore the value of the WOW! Projects methodology as a tool for innovation. ◦From assigned reading, explain at least five ways you can be more creative. ◦Recognize how pre-conceptions limit creativity and innovation. ◦List several things to do to make brainstorming more effective. ◦Practice the flap-doodling ideation technique described in the book, Jump Start Your Brain. ◦Describe the characteristics of innovation, and what factors "push" or "block" innovation. ◦Explain the Tom Peters Innovation Formula. ◦Compare traditional project management with the Tom Peters WOW! Projects methodology. ◦Review the four steps to the methodology: Create, Sell, Implement, Celebrate/Exit. ◦Use the WOW! Project Planner to brainstorm project name, WOW! elements, and key stakeholders. ◦Explore innovation in action at Walt Disney World and apply lessons learned to FMWR programs and events.
• Apply the 4 stages of the of the WOW! Projects methodology to project planning: Create, Sell, Implement and Celebrate. ◦Review a concrete example of the Create phase of a WOW! Project and the importance of stimulus to the process of innovation. ◦Reframe a project and select elements that will make the WOW! inside a greater possibility using the WOW! inside cards. ◦Recognize the importance of never accepting a project assignment as given, but to reframe it into something WOW! ◦Identify examples of design and beauty in a service setting. ◦Gain familiarity with the Design and Beauty Cards and apply concepts of design and beauty to real projects. ◦Recognize examples of design and beauty in the world around us; see and think differently about design and beauty; apply examples to the final project. ◦Develop a short pitch to get group members acquainted with their project ideas. ◦Recognize the importance of selling a project and gaining support from all levels. ◦Develop a two-minute elevator pitch to sell a project and create raving fans. ◦Assess their own approach to selling an idea to the boss. ◦Write a WOW! pitch to sell against prototypes. ◦Recognize the importance of Rapid Prototyping in WOW! implementation. ◦Create a WOW! prototype. ◦Recognize the importance of both traditional measurements, as well as WOW! measurements, like beauty, raving fans, impact, and how revolutionary an event is. ◦List ways to incorporate celebration into projects, not only at the end of the project, but during each step as well.
• Develop methods to promote a program or event. ◦List multiple methods of promotion. ◦Compare/contrast the advantages and disadvantages of each promotional method. ◦Recognize the importance of an Integrated Marketing Communications (IMC) approach to promotion. ◦Identify FMWR examples of promotional activities. ◦Identify the four steps to writing affective marketing promotion: 1) Identify target audience 2) Write marketing objective 3) Develop strategy/unique selling message 4) Choose media. ◦Apply the steps by writing an effective commercial to promote an event.

General Topics: