Course

Course Summary
Credit Type:
Course
ACE ID:
DINS-0037
Organization's ID:
DINFOS-MCF-87
Location:
Classroom-based
Length:
17 weeks (688 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 introduction to media writing
Lower-Division Baccalaureate 3 introduction to photography
Lower-Division Baccalaureate 3 introduction to broadcasting
Lower-Division Baccalaureate 3 introduction to public relations
Lower-Division Baccalaureate 3 graphic design in mass communications
Description

Objective:

The course objective is to apply the concepts and skills needed at the entry level in both the public affairs and visual information specialties. Students will learn and apply design thinking principles to question effectively, identify problems and provide a solution-based approach within a communications framework, applying the fundamentals of news writing, still photography, videography, and graphic design in their products.

Learning Outcomes:

  • Apply the fundamentals of English and journalism to news, narrative stories, captions, and video scripts for use in both internal and external communication products
  • Use the principles of public affairs and communication in media and community engagemen
  • Prepare information for public release in accordance with DOD directives
  • Apply basic principles of photography and videography to capture both still and motion imagery of controlled and uncontrolled action in support of themes and messages, and for historical documentation
  • Apply layout and design fundamentals in all products, including vector- and raster-based graphics, as well as integrated multimedia products they create for use in both print and browser-based platforms
  • Integrate and apply all knowledge and skills in both an individual and group capstone event, developing public affairs and visual communication products in support of a campaign
  • Apply design thinking principles to question effectively, identify problems and provide a solution-based approach within a communications framework
  • Apply the fundamentals of journalistic writing, still photography, videography, digital graphic design, and interactive multimedia within a communications framework in support of DOD operations, internal and external customers
  • Apply audio capture and editing techniques to integrate audio into video sequences and multimedia products
  • Create video products in support of military operations, training and public affairs missions

General Topics:

  • Apply conventions of written English IAW the Associated Press Stylebook
  • Develop captions
  • Develop a script
  • Compose an article
  • Compose a narrative
  • Explain command information concepts
  • Explain communication laws and ethics
  • Explain guidelines for release of information
  • Explain community engagement
  • Demonstrate media engagement
  • Perform camera operations
  • Input metadata
  • Edit photos
  • Apply the fundamentals of photography
  • Apply fundamentals of light theory
  • Perform sensitive area documentation
  • Establish a lighting environment
  • Demonstrate product publication workflow
  • Apply visual storytelling techniques
  • Apply the fundamentals of videography
  • Prepare an interview environment
  • Demonstrate audio techniques
  • Edit video
  • Perform digital graphic design
  • Demonstrate public speaking
  • Apply communication fundamentals
  • Demonstrate interviewing techniques
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Classroom Exercise
  • Coaching/Mentoring
  • Discussion
  • Laboratory
  • Learner Presentations
  • Lectures
  • Practical Exercises
  • Project-based Instruction
  • Performance Rubrics (Checklists)

Methods of Assessment:

  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials