Course Course Summary Section 1 Content Section 1 Content Left Section 1 Content Right Credit Type: Course ACE ID: DINS-0012 Organization's ID: DINFOS-IPASC Organization: Defense Information School Location: Classroom-based Length: 2 weeks (76 hours) Dates Offered: 10/1/2023 - 9/30/2026 12/1/2020 - 11/30/2023 12/1/2017 - 11/30/2020 Credit Recommendation & Competencies Section 2 Content Section 2 Content Left Section 2 Content Right Level Credits (SH) Subject Upper-Division Baccalaureate 3 public relations Description Section 3 Content Section 3 Content Left Section 3 Content Right Objective: The course objective is to provide professional development in the knowledge and skills needed to perform the duties of an intermediate public affairs specialist in a joint service environment. Learning Outcomes: Discuss tools for measuring effectiveness of PA programs Formulate effective responses and perform as a command spokesperson to the media Describe PA staff responsibilities for managing a Civilian Enterprise contract Describe the relationship between Information Operations and Public Affairs Develop a communication crisis plan Discuss PA strategic, operational and tactical level considerations Prepare Public Affairs guidance and discuss guidelines for release (of information) Prepare a subject matter expert (SME) to perform as a command spokesperson and conduct a press conference Discuss Service-specific enlisted training and assignment opportunities and trends Discuss Ethics Conduct research and describe communication planning elements and terminology Discuss operational Public Affairs and analyze Annex F Guidance Describe PA roles and responsibilities in environmental programs Describe DoD/ Service Internet-based Capabilities (IbC) policies Perform the duties associated with managing a public affairs office, to include developing a communication plan Discuss current Service public affairs and visual information program state Explain interagency communication relationships General Topics: Provide Public Affairs Guidance to local command Themes and messages Effective responses Command messages Provide counsel Community outreach Media escorts Press releases Prepare a SME for an Engagement Communication product interviews Practice Interview with SME Post-interview analysis Bridging techniques Solve a communication problem Release of public information Ethics (imagery, VI, and PA policies) Relevant audience Social media platforms Response to queries Implementation plan (part of comm plan) Instruction & Assessment Section 4 Content Section 4 Content Left Section 4 Content Right Instructional Strategies: Case Studies Classroom Exercise Coaching/Mentoring Discussion Laboratory Lectures Practical Exercises Performance Rubrics (Checklists) Methods of Assessment: Case Studies Examinations Other Performance Rubrics (Checklists) Written Papers Written Examinations Minimum Passing Score: 70% Supplemental Materials Section 5 Content Section 5 Content Left Section 5 Content Right Section 6 Content Section 6 Content Left Section 6 Content Right Button Content Rail Content 1 Other offerings from Defense Information School Basic Television Equipment Maintenance Course (DINS-0003) Broadcast Radio and Television System Maintenance Course (DINS-0005) Digital Multimedia Course (DINS-0024) Instructor Training Course (DINS-0027) Intermediate Motion Media Course (DINS-0025) Intermediate Photojournalism Course (DINS-0010) Joint Contingency Public Affairs Course (DINS-0013) Joint Intermediate Public Affairs Course (DINS-0014) Mass Communication Foundations (DINS-0029) View All Courses Page Content