Course

Credit Type:
Course
ACE ID:
DINS-0018
Version:
5
Organization's ID:
DINFOS-PACS-Q and DINFOS-PACS-Q-DL
Organization:
Defense Information School
Location:
Hybrid
Length:
This course is offered in the classroom or online. Classroom-based version: 9 weeks (336 hours). Distance learning version: 10 months asynchronous training plus 2 weeks resident training.
Minimum Passing Score:
70
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Communication
Upper-Division Baccalaureate 3 Public Relations
Upper-Division Baccalaureate 3 Public Relations Campaigns
Upper-Division Baccalaureate 3 Public Affairs and Media Relations
Upper-Division Baccalaureate 3 Crisis and Strategic Communication
Description

Objective:

The course objective is to provide entry-level public affairs training for mid- to senior-level non-commissioned officers (NCOs) and commissioned officers from all U.S. Armed Forces and select foreign nations, as well as U.S. government agency civilians selected for public affairs. This course will ensure those NCOs, officers and civilians are capable of performing the basic duties of Department of Defense (DoD) military public affairs practitioners.

Learning Outcomes:

  • Communicate in steady state and event driven scenarios in order to accomplish missions.
  • Provide communication strategy counsel to command and higher headquarters.
  • Employ a communication team in accordance with DoD and service policies and tactics, techniques and procedures to achieve commander's desired state.
  • Leverage relationships with the command, the community, the media, partners, and stakeholders/influencers to accomplish a mission.
  • Provide communication tactics in alignment with commander's desired state and higher level guidance.

General Topics:

  • Provide communication strategy counsel to command and higher headquarters
  • Reference applicable guidance, policies, and historical precedent to inform command-level decisions
  • Advise commander on aspects of the information environment relevant to their operations
  • Coordinate communication activities in participation with information-related capabilities and operational planners, other partners
  • Counsel the commander on the impact of proposed COAs and command policy
  • Leverage relationships with the command, the community, the media, partners, and stakeholders [influencers] to accomplish a mission
  • Identify strategies for building relationships with the command, the community, the media, partners, and stakeholders/influencers to facilitate effective communication
  • Provide truthful, accurate, and timely public communication that aligns with commander's objectives and higher-level guidance
  • Safeguard sensitive and privileged information
  • Describe cultural characteristics that affect cognition and emotion
  • Employ a communication team in accordance with DoD and service policies and tactics, techniques and procedures
  • Determine the requirements of the mission
  • Identify capabilities and resources
  • Identify gaps in capabilities and resources
  • Make recommendations for gap remediation
  • Prioritize activities based on available capabilities and resources
  • Assess team performance based on mission requirements
  • Communicate in steady state and event driven scenarios
  • Identify informational and operational factors that impact command
  • Forecast communication challenges/opportunities
  • Match current and emerging communication practices to publics
  • Write a communication plan that achieves desired state
  • Adjust the communication plan based on assessment against MOPs/MOEs
  • Provide communication tactics
  • Develop and distribute communication products
  • Write executive communications
  • Engage in a digital environment
  • Facilitate media/key influencer engagements
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Coaching/Mentoring
  • Computer Based Training
  • Learner Presentations
  • Lectures
  • Practical Exercises
  • Project-based Instruction
  • Performance Rubrics (Checklists)

Methods of Assessment:

  • Case Studies
  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers
Supplemental Materials
Equivalencies

Other offerings from Defense Information School

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