Course

Course Summary

Credit Type:

Course

ACE ID:

DINS-0012

Organization's ID:

DINFOS-IPASC

Organization:

Defense Information School

Location:

Classroom-based

Length:

2 weeks (77 hours)

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Upper-Division Baccalaureate	3	public relations

Description

Objective:

The course objective is to provide professional development in the knowledge and skills needed to perform the duties of an intermediate public affairs specialist in a joint service environment.

Learning Outcomes:

perform the duties associated with managing a public affairs office, to include developing a communication plan
discuss ethics
conduct research and describe communication planning elements and terminology
discuss tools for measuring effectiveness of PA programs
describe the relationship between Information Operations and Public Affairs
develop a communication crisis plan
formulate effective responses and perform as a command spokesperson to the media
describe PA staff responsibilities for managing a Civilian Enterprise contract
discuss PA strategic, operational and tactical level considerations
prepare Public Affairs guidance and discuss guidelines for release (of information)
prepare a subject matter expert (SME) to perform as a command spokesperson and conduct a press conference
discuss current Service public affairs and visual information program state
discuss Service-specific enlisted training and assignment opportunities and trends
discuss operational Public Affairs and analyze Annex F Guidance
describe PA roles and responsibilities in environmental programs
explain interagency communication relationships
describe DoD/ Service Internet-based Capabilities (IbC) policies.