Course

Credit Type:
Course
ACE ID:
DINS-0014
Version:
4
Organization's ID:
DINFOS-JIPAC
Organization:
Defense Information School
Location:
Classroom-based
Length:
5 weeks (212 hours)
Minimum Passing Score:
70
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 public relations
Upper-Division Baccalaureate 3 crisis communication
Upper-Division Baccalaureate 3 strategic communications campaigns
Description

Objective:

The course objective is to provide the knowledge and skills needed to perform the duties of a public affairs practitioner at the operational level. Particular emphasis is on preparing public affairs professionals who will be performing duties as part of a deployed Joint Task Force.

Learning Outcomes:

  • Execute Public Affairs in a joint operational environment
  • Conduct commander's communication synchronization planning
  • Conduct commander's communication synchronization
  • Outline a communication strategy in support of joint operations
  • Perform communication strategy duties within all phases of the Joint Planning Process to promote intended messages and drive behaviors
  • Demonstrate a proactive communication skill set that includes the application of ethical principles while maintaining a strategic mindset
  • Conduct research and analysis in support of communication planning
  • Report cultural influences in the information environment to gain and maintain the competitive advantage
  • Integrate research and analysis into communication planning

General Topics:

  • Public affairs planning at the operational level
  • Communications
  • Recourse management
  • Managing public affairs resources
  • Media operations
  • Dealing with the media in an operational environment
  • Operational public affairs
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Coaching/Mentoring
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises
  • Project-based Instruction
  • Performance Rubrics (Checklists)

Methods of Assessment:

  • Case Studies
  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Written Papers
Supplemental Materials
Equivalencies

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