Course

Course Summary

Credit Type:

Course

ACE ID:

DINS-0014

Organization's ID:

DINFOS-JIPAC

Organization:

Defense Information School

Location:

Classroom-based

Length:

5 weeks (212 hours)

Dates Offered:

Credit Recommendation & Competencies

Level	Credits (SH)	Subject
Upper-Division Baccalaureate	3	public relations
Upper-Division Baccalaureate	3	crisis communication
Upper-Division Baccalaureate	3	strategic communications campaigns

Description

Objective:

The course objective is to provide the knowledge and skills needed to perform the duties of a public affairs practitioner at the operational level. Particular emphasis is on preparing public affairs professionals who will be performing duties as part of a deployed Joint Task Force.

Learning Outcomes:

Execute Public Affairs in a joint operational environment
Conduct commander's communication synchronization planning
Conduct commander's communication synchronization
Outline a communication strategy in support of joint operations
Perform communication strategy duties within all phases of the Joint Planning Process to promote intended messages and drive behaviors
Demonstrate a proactive communication skill set that includes the application of ethical principles while maintaining a strategic mindset
Conduct research and analysis in support of communication planning
Report cultural influences in the information environment to gain and maintain the competitive advantage
Integrate research and analysis into communication planning