Course

Course Summary
Credit Type:
Course
ACE ID:
DINS-0018
Organization's ID:
DINFOS-PACS-Q
Organization:
Defense Information School
Location:
Classroom-based
Length:
9 weeks (336 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 principles of public relations
Upper-Division Baccalaureate 3 public relations writing
Upper-Division Baccalaureate 3 crisis communication
Upper-Division Baccalaureate 3 media relations
Upper-Division Baccalaureate 3 public relations campaigns
Description

Objective:

The course objective is to provide entry-level public affairs training for mid- to senior-level non-commissioned officers (NCOs) and commissioned officers from all U.S. Armed Forces and select foreign nations, as well as U.S. government agency civilians selected for public affairs. This course will ensure those NCOs, officers and civilians are capable of performing the basic duties of Department of Defense (DoD) military public affairs practitioners.

Learning Outcomes:

  • Develop and produce communication strategy counsel to command and higher headquarters
  • Identify and evaluate relationships with the command, the community, the media, partners, and stakeholders [influencers] and their impact on mission accomplishment
  • Organize and lead a communication team in accordance with DoD and service policies and tactics, techniques and procedures to achieve commander's desired state
  • Manage communications in steady-state and event-driven scenarios to accomplish missions
  • Construct and apply communication tactics in alignment with the commander's desired state and higher-level guidance

General Topics:

  • Theory and doctrine
  • Introduction to public affairs
  • The nature of news
  • Policies and planning
  • Community relations
  • Introduction to community relations
  • Internal information
  • Introduction to internal information
  • Multimedia
  • Visual information and electronic imagery
  • Visual information operations
  • Media relations
  • Introduction to media relations
  • Media techniques
  • Communication skills
  • Communication planning
  • Speech writing
  • Print journalism
  • Broadcast journalism
  • Public affairs operations
  • Joint operations
  • Field training exercise
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Coaching/Mentoring
  • Computer Based Training
  • Discussion
  • Learner Presentations
  • Lectures
  • Practical Exercises
  • Project-based Instruction
  • Performance Rubrics (Checklists)

Methods of Assessment:

  • Case Studies
  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials