Course

Course Summary
Credit Type:
Course
ACE ID:
DINS-0013
Organization's ID:
DINFOS-JCPAC
Organization:
Defense Information School
Location:
Classroom-based
Length:
2 weeks (74 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 strategic communications
Upper-Division Baccalaureate 3 public affairs
Description

Objective:

The course objective is to provide the knowledge and skills needed to perform the duties of a public affairs/communication strategy practitioner at the operational level. Students will receive training in communication analysis and plans in support of the commander's objectives.

Learning Outcomes:

  • Outline communication advice and counsel to commander
  • Integrate research and analysis into communication planning and operations in the information environment
  • Demonstrate knowledge of the role of PA/Communication Strategy practitioners and operations in multi-domain and contingency environments
  • Report influences in the operational environment to gain and maintain the competitive advantage in the operational information environment
  • Perform communication strategy duties within all phases of the Joint Planning Process to drive changes in knowledge, attitudes and/or behaviors
  • Conduct research and analysis in support of contingency operations

General Topics:

  • Communication strategy
  • Research and Analysis
  • Public Affairs in Theater
  • Public Affairs in the Joint Operations Area
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Classroom Exercise
  • Coaching/Mentoring
  • Discussion
  • Learner Presentations
  • Lectures
  • Project-based Instruction
  • Performance Rubrics (Checklists)
  • Activity Maps demonstrating practice

Methods of Assessment:

  • Case Studies
  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials