Course

Course Summary
Credit Type:
Course
ACE ID:
CUNA-0031
Organization's ID:
2500
Location:
Classroom-based
Length:
11 self-paced lessons
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 2 Marketing or Business Administration
Description

Objective:

To provide knowledge into the concepts of competitive intelligence - the process of collecting, analyzing, and acting upon information about competitors that could impact your organization's competitive environment.

Learning Outcomes:

  • Know how to research competitors and find information essential to decision making. The student will be familiar with techniques for incorporating competitive intelligence into strategy
Instruction & Assessment

Instructional Strategies:

  • Case Studies
Supplemental Materials