The course objective is to provide an in-depth understanding and provide opportunities for practical application of the core competencies required to be an effective credit union business development executive. Core competencies include networking, engaging internal stakeholders, business development strategy, building a pipeline (of members/sales prospects), member recruitment and retention, sales skills, presentation skills, metrics and tracking, community and select employee group events, engaging select employee groups and community partners, understanding financials, and social media for business development professionals.