Course

Credit Type:
Course
ACE ID:
CSRA-0007
Version:
2
Organization:
Coursera Inc.
Location:
Online
Length:
26 weeks (73 hours)
Minimum Passing Score:
80
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Marketing
Description

Objective:

This course is offered through Coursera, which is an ACE Authorized Instructional Platform.

The course objective is to prepare learners for an entry-level role in social media marketing with this program developed by digital marketing experts at Aptly together with Meta marketers and hosted on Coursera.

Learning Outcomes:

  • Establish an online presence, build a following, and manage social media accounts
  • Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
  • Develop effective social media posts and create a strong social media brand presence
  • Evaluate and interpret the results of social posts and advertising campaigns

General Topics:

  • Understand the landscape of traditional, digital, and social media marketing
  • Understand how to become certified as a Digital Marketing Associate
  • Understand the major social media platforms, how they function, and what role they play in marketing
  • Create SMART goals and identify KPIs
  • Define your target audience and their customer journey
  • Choose the right social media platforms and learn how to create social media policies
  • Establish and manage a social media presence
  • Create a Facebook business page and an Instagram account for business
  • Understand how and why to create content for social media
  • Create a brand, tone, and voice for a social media presence
  • Manage a content calendar for your social media presence
  • Evaluate the performance of your content on social media to iterate and optimize the performance
  • Create a content calendar for your social media presence
  • Manage social media content using real world data
  • Determine why and when to invest in paid advertising on social media
  • Understand the anatomy of a social media ad and how they differ from organic posts
  • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
  • Craft compelling and effective visuals and copy for social media ads
  • Learn how to collaborate effectively with others through creative briefs
  • Build foundational understanding for data, data-based advertising and privacy protection
  • Write a creative brief and create a social media ad
  • Build an ad that aligns with your marketing objectives and target it to your intended audience
  • Analyze dashboards and evaluate ROI from your social media marketing efforts
  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  • Present and communicate the results of your campaign to a team
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Discussion
  • Laboratory
  • Lectures
  • Practical Exercises

Methods of Assessment:

  • Case Studies
  • Other
  • Performance Rubrics (Checklists)
  • Quizzes
  • Four peer reviewed projects
Supplemental Materials
Equivalencies

Other offerings from Coursera Inc.

View All Courses
College Credit Opportunities