Course

Credit Type:
Course
ACE ID:
GOOG-0006
Version:
2
Organization:
Coursera Inc.
Location:
Online
Length:
6 months (10 hours per week)
Minimum Passing Score:
80
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Introduction to Digital Marketing
Lower-Division Baccalaureate 3 Search Marketing
Lower-Division Baccalaureate 3 E-Commerce
Lower-Division Baccalaureate 1 Career Development
Description

Objective:

This course is offered through Coursera, which is an ACE Authorized Instructional Platform.

The certificate objective is to cover key areas such as search and email marketing, social media, analytics, and building online stores through hands-on projects and tools like Google Ads, Google Analytics, and Shopify. This is a beginner-friendly online program that prepares learners for entry-level roles in digital marketing and e-commerce. No prior experience is required, and graduates gain job-ready skills recognized by leading employers.

Learning Outcomes:

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
  • Attract and engage customers through digital marketing channels like search and email
  • Measure marketing performance through analytics and present insights
  • Build e-commerce stores, analyze online performance, and grow customer loyalty

General Topics:

  • Foundations of Digital Marketing and E-commerce
  • Attract and Engage Customers with Digital Marketing
  • From Likes to Leads: Interact with Customers Online
  • Think Outside the Inbox: Email Marketing
  • Assess for Success: Marketing Analytics and Measurement
  • Make the Sale: Build, Launch, and Manage E-commerce Stores
  • Satisfaction Guaranteed: Develop Customer Loyalty Online
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Computer Based Training

Methods of Assessment:

  • Quizzes
Supplemental Materials
Equivalencies

Other offerings from Coursera Inc.

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