Course

Credit Type:
Course
ACE ID:
FBOK-0007
Version:
1
Organization:
Coursera Inc.
Location:
Online
Length:
33 weeks (119 hours)
Minimum Passing Score:
80
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Digital Marketing Analytics
Lower-Division Baccalaureate 3 Database Design and Implementation with SQL
Lower-Division Baccalaureate 3 Programming I in Python
Description

Objective:

This course is offered through Coursera, which is an ACE Authorized Instructional Platform.

The course objective is to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze one’s business.

Learning Outcomes:

  • Collect, sort, evaluate, and visualize marketing data
  • Design experiments and test hypotheses to evaluate advertising effectiveness
  • Summarize and analyze data using marketing analytics methods
  • Evaluate ad effectiveness and results using Meta Ads Manager

General Topics:

  • Data Sources
  • Data and Privacy
  • Marketing Measurement and Analytics Tools
  • Use Cases for Data in Marketing
  • Descriptive Statistics
  • Experimental Design and Testing
  • Sampling, Distribution, and Variables
  • Statistical Modeling
  • Data Analytics Methods for Marketing
  • Evaluating Advertising Effectiveness
  • Optimization
  • Planning and Forecasting
  • Segmentation
  • Analyzing Campaign Results
  • Fundamentals of Facebook Ads Manager
  • Marketing Analytics in Action
  • Optimizing Your Marketing Mix
  • Running Facebook Experiments
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Lectures
  • Practical Exercises
  • Project-based Instruction
  • Work-based Learning

Methods of Assessment:

  • Quizzes
Supplemental Materials
Equivalencies

Other offerings from Coursera Inc.

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College Credit Opportunities