Course

Course Summary
Credit Type:
Exam
ACE ID:
CLEP-0029
Location:
Certified CLEP testing centers throughout the U.S.
Length:
1.5 hours
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Marketing
Credit is recommended for candidates scoring 50 and above.
Description

Objective:

The Principles of Marketing exam covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services, and not-for-profit marketing. Students are expected to have a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing.

The exam contains approximately 100 questions to be answered in 90 minutes.

Skills Measured:

The subject matter of the Principles of Marketing exam is drawn from the following topics in the approximate proportions indicated.

World of Marketing (8%–15%)
• Marketing concept
• International marketing
• Nonprofit marketing
• Ethics

Role of Marketing in a Firm (17%–24%)
• Marketing strategy
• Marketing environment
• Marketing decision system
• Marketing research
• Marketing information system

Target Marketing (22%–27%)
• Consumer behavior/business buyer behavior
• Business-to-business markets
• Segmentation and targeting
• Positioning

Marketing Mix (40%–48%)
• Developing/managing products
o Types of products
o New product development process
o Product life cycle
o Brand identity

• Promoting products to potential customers
o Elements of promotional mix
o Regulation of promotion
o Digital marketing/other advertising media

• Managing the supply chain, channels of distribution and logistics
o Nature and scope of channel and supply chain management
o Types of distribution channels for products
o Logistical components of supply chain
o Barriers to the use of technology in channel management
o Effect of regulation on channel management activities

• Pricing products
o Nature and scope of the pricing function
o Legal considerations for pricing
o Technology use in pricing
o Factors that affect a product’s selling price
Instruction & Assessment
Supplemental Materials

Other offerings from College Board's College-Level Examination Program (CLEP)

(CLEP-0007)
(CLEP-0010)
(CLEP-0018)
(CLEP-0038)
(CLEP-0019)
(CLEP-0013)
(CLEP-0040)
(CLEP-0004)