Course

Course Summary
Credit Type:
Exam
ACE ID:
CLEP-0029
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Marketing
Credit is recommended for candidates scoring 50 and above.
Description

Objective:

The Principles of Marketing examination covers the material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services and not-for-profit marketing. The candidate is also expected to have a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing.

Skills Measured:

The skills measured include 8 - 13 percent: role of marketing in society; 17 - 24 percent: role of marketing in a firm; 22 - 27 percent: target marketing; and 40 - 50 percent: marketing mix.
Instruction & Assessment
Supplemental Materials

Other offerings from College Board's College-Level Examination Program (CLEP)

(CLEP-0007)
(CLEP-0010)
(CLEP-0018)
(CLEP-0038)
(CLEP-0019)
(CLEP-0013)
(CLEP-0040)
(CLEP-0004)