Course

Course Summary
Credit Type:
Course
ACE ID:
CDSE-0037
Organization's ID:
ED512
Organization:
Center for Development of Security Excellence
Location:
Online
Length:
16 weeks (35 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Graduate 3 Organizational Communication, Communications Theory, or Crisis Communication
Description

Objective:

The course objective is to provide students with effective techniques for communicating ideas, concepts, and policies in defense security. The course examines dimensions of communication styles, concepts, principles, and theories of communication and how these apply to effective communication in Department of Defense (DoD) security. It addresses communication in problem-solving processes, the importance of communication to effective leadership, and the importance of effective communication in complex wartime and peacetime environments. The course also provides an overview of how the DoD bureaucracy supports communication.

Learning Outcomes:

  • Analyze communication protocol by distinguishing DoD communication types, comparing/contrasting the U.S. verbal and non-verbal communication elements with foreign cultures, and examining how to use cultural differences to tailor communication
  • Analyze DoD communications by examining the elements and criteria of effective use of plain language to develop security policy
  • Evaluate persuasive strategies and techniques by appraising the audience, selecting appropriate persuasive devices, defending the importance of the thesis, and assessing the strength of the argument
  • Evaluate communication strategies to overcome objections and deal with difficult people
  • Evaluate strategies for successful peer reviews and effective feedback
  • Evaluate marketing security awareness by judging the approach's conformance against the 5 Ps of marketing
  • Create specific, timely, and balanced feedback and appropriately respond to received feedback
  • Create effective communications by adapting the strategies and techniques for written and oral messaging to the target audience, developing strategies for overcoming objections, giving and receiving feedback appropriately, and maximizing that message thr
  • Analyze effective communication skills by examining the communication process elements and barriers relative to the audience
  • Analyze messages to ensure they are tailored to the audience with effective communication techniques
  • Analyze DoD security policy by simplifying language and distinguishing constructive feedback
  • Evaluate storytelling strategies and techniques to engage listeners, provide context for issues, and influence buy-in
  • Evaluate strategies, methods, and models to effect organizational change
  • Create a marketing plan for a security policy/initiative
  • Create high impact presentation of the marketing plan by maximizing a deep understanding of the topic and audience and compile an organized and persuasive message with a strong delivery
  • Create a sample promotional product for marketing the security policy message

General Topics:

  • Overview of effective communications
  • Tailoring messages for your audience
  • DoD communication protocol
  • Analyzing an effective security policy
  • Persuasive strategies and techniques
  • Narratives and storytelling
  • Communicating change effectively
  • Communication strategies for overcoming objections and handling difficult behaviors
  • Peer review and feedback
  • Fundamentals of marketing
  • Creating a marketing plan for security
  • High impact presentations
  • Giving and receiving feedback
  • Promotional products
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Discussion
  • Learner Presentations
  • Lectures

Methods of Assessment:

  • Examinations
  • Performance Rubrics (Checklists)
  • Presentations
  • Quizzes
  • Written Papers

Minimum Passing Score:

80%
Supplemental Materials