Course

Credit Type:
Course
ACE ID:
CNGE-0017
Version:
1
Organization's ID:
GES439
Organization:
Location:
Online
Length:
200 hours (6 months)
Minimum Passing Score:
70
ACE Credit Recommendation Period:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Entrepreneurship & Small Business Management
Description

Objective:

The course objective is for students to delve into the world of entrepreneurship, from generating an idea to writing a business plan

Learning Outcomes:

  • Identify the characteristics, risks, benefits, opportunities, and drawbacks of being an entrepreneur.
  • Assess the demand of an opportunity and its value proposition.
  • Design a benefits plan for employees.
  • Investigate intellectual property law for entrepreneurs.
  • Calculate the costs of acquiring and retaining customers.
  • Determine the appropriate legal structure, required licenses, and regulations for your business.
  • Compare and contrast available funding sources for an entrepreneur.
  • Use strategies for ethical solutions and sustainability for your venture.
  • Determine your operational costs and growth strategy for your business.
  • Construct a media campaign for your venture.
  • Use financial statements to assess profitability and break-even analysis for your business.
  • Assess the importance of maintaining positive cash flow for your business.
  • Design a business plan for your venture

General Topics:

  • The Entrepreneur
  • Opportunity Recognition
  • Starting Up
  • Funding the Venture
  • Ethics and Sustainability
  • Human Capital
  • Intellectual Property
  • Operating Procedures
  • Marketing
  • Advertising
  • Financial Statement
  • Cash Flow Management
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Computer Based Training
  • Discussion
  • Practical Exercises
  • Project-based Instruction

Methods of Assessment:

  • Case Studies
  • Examinations
  • Other
  • Presentations
  • Quizzes
  • Written Papers
  • The student is directed to work in LivePlan and then submit a PDF from the software for grading
Supplemental Materials
Equivalencies

Other offerings from Cengage Group/ed2go