Course

Course Summary
Credit Type:
Course
ACE ID:
BISK-0084
Organization's ID:
SFR015
Organization:
Bisk Education
Location:
Online
Length:
8 weeks (32 -- 48 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 E-Commerce Marketing or Marketing Research and Strategies
Description

Objective:

The course objective is prepare the student to become a successful affiliate marketer by analyzing different tactics where businesses compensate for each visitor or customer brought to the company's site by the affiliate; and explore internet marketing and analyze marketing situations using data-driven decision making tools and processes utilized to increase traffic to publisher and advertiser sites.

Learning Outcomes:

  • Discuss affiliate marketing and its major players
  • Set up an account on an affiliate marketing network
  • Generate revenue through a membership site or list building
  • Add paid sponsorship, Google AdSense, and links to websites
  • Create compelling content and effective landing pages
  • Incorporate video, blogs, email, and social media
  • Leverage affiliate channels in other areas of their business
  • Discuss legal best practices and ethical considerations
  • Maximize profits and multiply income streams
  • Identify successful affiliate marketing campaigns

General Topics:

  • Affiliate marketing
  • Internet marketing
  • E-commerce
  • Marketing research
  • Marketing strategies
  • Promotion
  • Target markets
  • Marketing mix
  • Networking
  • Social media
  • Negotiating a better deal or higher commission
  • Maximizing profits and multiple streams of income
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Lectures

Methods of Assessment:

  • Examinations

Minimum Passing Score:

70%
Supplemental Materials