Course

Course Summary
Credit Type:
Course
ACE ID:
BISK-0168
Organization's ID:
NDM027
Organization:
Location:
Classroom-based
Length:
8 weeks (32 -- 48 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Upper-Division Baccalaureate 3 Business or Nonprofit Management
Description

Objective:

The course objective is to analyze trends in today's philanthropic environment; examine strategies to identify and cultivate lifelong donors; evaluate the migration of donors through various types of giving programs; identify steps for effective use of technology during solicitation; demonstrate the importance of stewardship; and review the basics of corporate and government giving opportunities.

Learning Outcomes:

  • Identify and capitalize on trends in the philanthropic giving landscape
  • Effectively use technology and demographic data to identify and solicit donors
  • Manage nonprofit organizations
  • Engage board members, volunteers, and donors
  • Identify and engage key corporate and foundation prospects

General Topics:

  • Philanthropic trends, marketing and your agency's story, transactional fundraising, transformational donors, making the ask, donor success in the digital age, organizational success, and emerging trends of philanthropy
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Discussion
  • Lectures

Methods of Assessment:

  • Examinations
  • Written Papers

Minimum Passing Score:

70%
Supplemental Materials