Course

Course Summary
Credit Type:
Course
ACE ID:
BISK-0144
Organization's ID:
SCMC872
Organization:
Bisk Education
Location:
Classroom-based
Length:
8 weeks (32 -- 48 hours)
Dates Offered:
Credit Recommendation & Competencies
Level Credits (SH) Subject
Lower-Division Baccalaureate 3 Distribution and Logistics Management
Description

Objective:

The course objective is to provide a great deal of thought and insight to logistical design and management; examine the evidence which indicates that this critical arena of business strategy is simply treated as a given in most firms and not subject to the same rigorous analysis as other aspects of strategy; and develop, implement, and manage a market distribution strategy for your logistical operations.

Learning Outcomes:

  • Evaluate channel design and map channel flow functions, flows, and tasks
  • Apply cost and profitability analysis concepts, tools, and techniques
  • Compare and analyze common strategic profit models
  • Define the role of franchising and evaluate service channel opportunities.
  • Discuss the role of distribution in a marketing strategy
  • Identify best practices for retail structures and non-retail formats
  • Examine the types of power and develop channel power while identifying techniques for managing conflict in channels
  • Apply the channel analysis framework to a comprehensive case

General Topics:

  • The importance of the distribution channel structure
  • Factors affecting performance and effective channel design
  • Best practices for retail structure
  • The importance of value in the manufacturer, retail, and customer relationship
  • Skills to survive channel functions, flows, and the matrix
  • Business strategies that separate you from the competition
  • How to maintain effective channel relationships
  • How to avoid common mistakes in the distribution fulfillment process
Instruction & Assessment

Instructional Strategies:

  • Audio Visual Materials
  • Case Studies
  • Discussion
  • Lectures

Methods of Assessment:

  • Case Studies
  • Examinations

Minimum Passing Score:

70%
Supplemental Materials